Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Birkenstock 1774 Releases Arizona CosNy in Nylon
Introducing a new iteration of the Arizona.

Sandro Channels Louise Bourgeois for SS25
Grounded in emotion, memory, and material.

The Frankie Shop Opens First Middle East Pop-Up in Abu Dhabi
Open daily until May 1, 2025.

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Inside the World of niLuu’s Summer Collection
An exclusive Cake The Mag interview with founder Nilufer Bracco.

Tryano Launches Spring’s Fiesta Campaign
Brings together fashion, music, and culture.

adidas Taps FARM Rio for Tropical Capsule
Rooted in the art of joga bonito.

Les Benjamins Takes Inspiration from Korean War
Reflecting on the relationship between Turkish soldiers and the Korean people during the Korean War.

ONORI Presents its SS25 Collection
A celebration of timeless elegance and vintage charm.

Naika Stars in Latest 1309 Studios Collection
Drawing inspiration from Asian fish ponds.

Bad Bunny and adidas Originals Unveil the Ballerina Sneaker
Dropping on March 29, 2025.

niLuu Introduces the Aquaflora Collection
Capturing the essence of a European summer.

Cha Eun-Woo Stars in Calvin Klein’s Latest Campaign
For the Spring 2025 menswear collection.

Maison Margiela and Christian Louboutin Join Forces
Maison Margiela by Christian Louboutin and Christian Louboutin by Maison Margiela.

Kenzo Stages First Womenswear-Only Runway in Eight Years
A merge of nostalgia and punk.

Suncillo Introduces The Solar Collection
In time for summer.

adidas and Kaf by Kaf Launch Lightbound SS25 Collection
A tribute to Saudi Arabia's cultural heritage.

Jimmy Choo Unveils its Autumn 2025 Collection
Blending materials, finishes, and silhouettes.

Maison Margiela Debuts Its Latest Boutique in Dubai
As the label continues to expand in the Middle East.

Twins Habdan and Laila Abdallah Take Over Vilebrequin
Embodying the spirit of the brand’s latest vision.