Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

SYP Brings a Healthier Way to Hydrate
Containing electrolytes, vitamins, and probiotics.

Ray-Ban Launches A$AP Rocky's Blacked Out Collection
Reimagining three of Ray-Ban’s most recognisable frames.

Birkenstock 1774 Releases Arizona CosNy in Nylon
Introducing a new iteration of the Arizona.

Zara Home Unveils Spring/Summer 2025
Merging bold design with quiet sophistication.

Sandro Channels Louise Bourgeois for SS25
Grounded in emotion, memory, and material.

The Frankie Shop Opens First Middle East Pop-Up in Abu Dhabi
Open daily until May 1, 2025.

Disney+ Hosts Summer Pop-Up in Dubai
Open to the public this weekend.

twss Introduces “Hot Mess” and “On Air”
Two new hair tools.

Missoni Introduces New Home Collection
A combination of wearable textiles and refined interior design elements.

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Kosas Launches Cloud Set in the Middle East
Expands its Cloud Set Collection.

Tryano Launches Spring’s Fiesta Campaign
Brings together fashion, music, and culture.

Jaeger-LeCoultre Reveals New Reverso Tribute to Persian Art
Inspired by the 16th-century Shahnameh manuscript.

Andy Warhol BMW Art Car Comes to Dubai
Celebrating its 50th anniversary.

RIMOWA and MYKITA Launch First Collaboration
Anchored by two design concepts.

adidas Taps FARM Rio for Tropical Capsule
Rooted in the art of joga bonito.

Huda Beauty Launch Their First Setting Spray
Adding to the Easy Bake collection.

Piaget Brings Back the Trapeze Watch with Sixtie
Rooted in the experimental spirit of the late 1960s.

Les Benjamins Takes Inspiration from Korean War
Reflecting on the relationship between Turkish soldiers and the Korean people during the Korean War.

Ariana Grande and Swarovski Return for SS25
Continuing their ongoing collaboration.