adidas and Kaf by Kaf Launch Lightbound SS25 Collection
adidas and Saudi fashion label Kaf by Kaf have unveiled their much-anticipated SS25 sportswear collection, Lightbound, a tribute to Saudi Arabia's cultural heritage while exploring themes of self-discovery and creative expression. The collection, which debuted ahead of Riyadh Fashion Week in October 2024, offers a sophisticated blend of traditional design and modern functionality, marking a significant moment for both regional and global fashion.
The Lightbound collection is a celebration of the bold spirit of Saudi youth. Designed by Kaf by Kaf’s founder, Saudi designer Kawthar Alhoraish, the collection explores the intersection of sportswear, culture, and fashion. Alhoraish, known for her ability to blend traditional and contemporary elements, captures a vision of self-expression illuminated under the soft glow of the moon—a metaphor for creative awakening and personal discovery.
At its core, Lightbound fuses iconic Saudi garments with innovative sportswear design. The unisex collection includes vibrant pieces such as the Classic Track Top & Pants, featuring all-over prints, ribbed detailing, and practical cargo pockets. The Long Sporty Dress combines a flattering flat-knit V-neck with side-seam pockets, while the Elongated Cover-Up Abaya reimagines modest fashion with a modern twist, incorporating adidas’ signature 3-Stripes branding. Lightweight headscarves made from airy materials emphasize both style and comfort.
The collection’s design is driven by the theme “The Lines That Connect Us,” symbolising collective empowerment. Diagonal white lines evoke beams of light, while interlocking patterns signify unity. The color palette, inspired by the moments between dusk and dawn, mirrors the serene yet dynamic nature of the designs—elements that Alhoraish is known for incorporating into her work.
Accompanying the launch is a campaign featuring leading regional figures. Kuwaiti-born Lebanese actress Laila Abdallah, Bahraini influencer Abbas Alasfoor, and Dubai-based creatives Shahd Batal and Abdulrahman Abu Ebeid bring the Lightbound vision to life. The campaign, set against evocative backdrops of textured stone walls and narrow alleys under shifting moonlight, reflects the collection’s harmonious blend of tradition and modernity.
The collaboration between adidas and Kaf by Kaf represents a shared vision of pushing boundaries and redefining sportswear. “Lightbound celebrates the bold spirit of Saudi youth and their creative energy,” said Kawthar Alhoraish. “This collaboration with adidas embodies our shared vision to push boundaries and reimagine sportswear.”
Lightbound is now available on the official adidas website and at select retailers worldwide.
