Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Bad Bunny and adidas Originals Unveil the Ballerina Sneaker
Dropping on March 29, 2025.

adidas and Kaf by Kaf Launch Lightbound SS25 Collection
A tribute to Saudi Arabia's cultural heritage.

adidas and Mercedes-AMG PETRONAS F1 Unveil First Collection
Fresh aesthetic to the paddock.

Genderless Gift Guide for the Festive Season
A thoughtfully curated collection of gifts by Cake The Mag.

adidas Launches Adizero Desert Runner with Desert Art
In collaboration with earth artist, David Popa.

adidas Unveils the Saudi Arabian Football National Teams Jerseys
The home and away kit pay homage to the Kingdom.

adidas Launches New Al-Nassr Football Club Home Jersey
The kit design pays homage to the club’s legacy in the Kingdom, introducing “Nassr runs in my blood” slogan.