Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Kosas Launches Cloud Set in the Middle East
Expands its Cloud Set Collection.

Saudi Arabia’s Youth Are Driving a New Era in Music
From hip-hop to an all-women psychedelic rock band.

Middle Eastern Resorts Perfect for The White Lotus
Season 4 takes the Middle East?

adidas and Kaf by Kaf Launch Lightbound SS25 Collection
A tribute to Saudi Arabia's cultural heritage.

Hublot Opens Its First Flagship Boutique in Saudi Arabia
At the Solitaire Mall, Riyadh.

Louis Vuitton Launches New Store in Riyadh
As it continues to expand within the Middle East.

Sotheby’s “Origins” Sale in KSA Raises Over $17 Million
A record-breaking art and luxury auction.

PUMA’s Speedcat Relaunch Lands in Dubai and Riyadh
Now available at PUMA stores, online, and at select retailers.

“Saudi Pro League: Kickoff” is Coming to Netflix
Streaming on November 21.

Sotheby’s to Host First International Auction in KSA
Introducing “Origins”, Saudi Arabia’s gateway to global art and collectibles.

Futuristic Architecture in the Gulf
A reflection of their ambitions and a blueprint for the future.

TAG Heuer Unveils Saudi National Day Editions
Available exclusively in Saudi Arabia.

adidas Unveils the Saudi Arabian Football National Teams Jerseys
The home and away kit pay homage to the Kingdom.

Cavalli Takes Part in WWD Fashion Summit, Saudi Arabia
Creative Director Puglisi's participation in the WWD Global Fashion Summit underscores Cavalli's commitment to the region's thriving fashion landscape.