Tiffany & Co. Launches New HardWear Campaign
Tiffany & Co. has launched its latest HardWear campaign, spotlighting the jewellery house’s new ambassadors Mikey Madison, Greta Lee, and Anna Weyant. Directed and photographed by Harley Weir, the campaign centres on the idea of love as a source of personal strength.
The visuals and short films feature the three women in sleek, all-black looks, wearing signature pieces from the HardWear collection—known for its bold links and polished finishes. The new campaign blends imagery with spoken reflections, as each ambassador shares their individual perspective on what strength means to them.
Madison speaks on inner resilience, likening true strength to things that appear delicate but endure. Lee draws on the power of unconditional love, linking it to self-acceptance. Weyant reflects on joy as a form of endurance. Their voices come together in a final film that presents strength as deeply personal, shaped by connection, experience, and emotion.
While the HardWear line has long been associated with empowerment, this campaign leans into a more introspective lens. Instead of grand statements, it invites viewers to consider strength in quieter, more personal terms—through emotion, memory, and love.
The campaign is now live across Tiffany & Co.’s print and digital platforms.
