Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Audemars Piguet Unveils a Middle East Exclusive
A limited edition of the Royal Oak Concept Flying Tourbillon.

niLuu Introduces the Aquaflora Collection
Capturing the essence of a European summer.

Khepri Gives New Meaning to Fine Jewellery
An exclusive Cake The Mag interview with founder and designer Reema Chopra.

rite. Introduces New Peach Flavour
Expanding the brand’s prebiotic drink range.

Cha Eun-Woo Stars in Calvin Klein’s Latest Campaign
For the Spring 2025 menswear collection.

Middle Eastern Resorts Perfect for The White Lotus
Season 4 takes the Middle East?

Summer Fridays is Back with “Birthday Cake”
In time for the brand’s 7th anniversary.

Maison Margiela and Christian Louboutin Join Forces
Maison Margiela by Christian Louboutin and Christian Louboutin by Maison Margiela.

Loewe Perfumes Adds to Un Paseo por Madrid
With the launch of Un Paseo por Madrid Casa de Camp.

Kenzo Stages First Womenswear-Only Runway in Eight Years
A merge of nostalgia and punk.

Suncillo Introduces The Solar Collection
In time for summer.

Pat McGrath is the Creative Director of La Beauté Louis Vuitton
After working backstage for over 20 years.

In Review: TakaHisa x Sushi Sanshin
From Osaka to Dubai.

adidas and Kaf by Kaf Launch Lightbound SS25 Collection
A tribute to Saudi Arabia's cultural heritage.

Tala Samman and Etika Jewels Celebrate Women with new drop
Introducing “Unbreakable Her” in celebration of International Women’s Day.

Dries Van Noten Introduces Four New Fragrances
Vanille Camouflage, Crazy Basil, Camomille Satin, and Bitter Splash.

Simihaze Beauty Launches “Color Glaze Lip & Cheek Pigment”
Available exclusively at Sephora Middle East.

In Review: House of Hype
From games and activities to food and immersive experiences.

BRED Abu Dhabi Returns with PARTYNEXTDOOR
The 5-day festival will run from April 23 to 27.

Jaeger-LeCoultre Presents Latest Collaboration with Khalid Shafar
Under the Made of Makers programme.