Pat McGrath is the Creative Director of La Beauté Louis Vuitton
Louis Vuitton has announced an exciting expansion of its creative vision with the launch of La Beauté Louis Vuitton, set to debut in Autumn 2025. This new chapter, deeply rooted in the House’s iconic spirit of travel and innovation, marks a natural evolution as Louis Vuitton enters the world of luxury beauty.
At the heart of this new venture is the legendary British makeup artist, Dame Pat McGrath DBE, who has been appointed as the Creative Director. Widely regarded as the most influential makeup artist in the world, McGrath brings her unrivaled expertise and visionary approach to the development of a lifestyle beauty experience that transcends mere products. This collaboration with Louis Vuitton is a fitting continuation of her longstanding relationship with the fashion house, where she has worked backstage for over 20 years.
In 2015, McGrath launched her own groundbreaking brand, Pat McGrath Labs, which has redefined beauty with its bold creativity. In 2021, McGrath became the first-ever makeup artist to receive the title of “Dame” from Her Majesty Queen Elizabeth II, a testament to her extraordinary impact on both the fashion and beauty industries.
The introduction of La Beauté Louis Vuitton is a natural extension of the House's heritage, which has always embraced the art of beauty. Since its inception, Louis Vuitton has been at the forefront of crafting luxury travel essentials, from bespoke vanity cases designed for delicate cosmetics to the creation of exquisite powder compacts, brushes, and mirrors in the 1920s. Notable items from the Louis Vuitton archive, including the 1925 Le Milano vanity case, created for soprano Marthe Chenal, showcase the House’s long-standing dedication to merging beauty with travel.
Pat McGrath is excited to be at the helm of this visionary project. “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation,” she says. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
As La Beauté Louis Vuitton prepares to make its debut, the beauty world anticipates a new standard of luxury, where artistry, heritage, and innovation converge to create an experience unlike any other. More details on the product range will follow.
