Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

INITIO Unveils “POWER SELF”
Its latest addition to the Hedonist Collection.

Gracie Abrams Joins Hourglass as Global Brand Partner
As a global brand partner.

Summer Glow Go-To Products (No-Makeup)
Everything you need to look glowy and smell irresistible this summer.

Dries Van Noten Expands Lipstick Line
Two new shades join the 30 tone collection.

Maison Crivelli Unveils Safran Secret
Revealing only its central ingredient.

Summer Fridays is Back with “Birthday Cake”
In time for the brand’s 7th anniversary.

Loewe Perfumes Adds to Un Paseo por Madrid
With the launch of Un Paseo por Madrid Casa de Camp.

Pat McGrath is the Creative Director of La Beauté Louis Vuitton
After working backstage for over 20 years.

Dries Van Noten Introduces Four New Fragrances
Vanille Camouflage, Crazy Basil, Camomille Satin, and Bitter Splash.

Simihaze Beauty Launches “Color Glaze Lip & Cheek Pigment”
Available exclusively at Sephora Middle East.

Kosas Brings “Revealer Extra Bright” to the Middle East
Exclusively at Sephora Middle East.

Stallion Leather Suede Joins Carolina Herrera’s Exclusive Collection
Conjuring the essence of twilight.

Acqua di Parma Debuts Crystal Incense
A tribute to contrast and artistry.

All The Ramadan Collections You Need to Know
From fashion to interior, here are 20 of Cake The Mag’s favourites.

In Review: Hydrafacial at Wellth
Rated by Cake The Mag.

The Ultimate Valentine’s Day Gift Guide for Him and Her
Cake The Mag’s curated list of 12 gift ideas.

INITIO Parfums Privés Introduces “Carnal Blends”
A bold exploration of instinct, desire, and sensuality.

Andria Tayeh is Armani Beauty’s First Middle East BRand Ambassador
Marking a new era of elegance, authenticity, and cultural representation.

CYKLAR Introduces Perfume Oils
The collection includes oils inspired by the body cream best-sellers alongside five new evocative scents.

LOEWE Perfumes’ Greenhouse Arrives at Al Ain Oasis
Where fragrance, nature, and heritage blend in a multi-sensory experience.