INITIO Unveils “POWER SELF”
The Hedonist Collection by INITIO Parfums Privés is a curated olfactory journey, designed to elevate the self through scent. Each fragrance represents a step toward inner harmony, blending science and sensory experience to shape emotions and mindset.
The collection begins with REHAB, a composition that soothes the physical body, offering a gateway to serenity. Next, MUSK THERAPY reconnects the emotional body, introducing a sensation of softness and calm. PARAGON takes this evolution further, aligning the physical, emotional, and spiritual selves to unlock a new dimension of fulfillment.
At the pinnacle of this ascent is POWER SELF, a fragrance designed to activate self-confidence and inner strength. A duality of white florals and the boldness of musks and spices creates a dynamic contrast, forging a unique alchemy that is both grounding and empowering. This is not just about wearing a scent—it is about embodying a heightened state of being.
INITIO takes fragrance beyond traditional perfumery, integrating science to tap into the brain’s sensory receptors. POWER SELF is more than an olfactory experience; it is a tool for transformation, reinforcing presence, self-affirmation, and accomplishment with every wear.
Power Self is available at Bloomingdale’s in Dubai Mall and at the official INITIO Parfums Privés website.
