Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

INITIO Unveils “POWER SELF”
Its latest addition to the Hedonist Collection.

In Review: House of Hype
From games and activities to food and immersive experiences.

INITIO Parfums Privés Introduces “Carnal Blends”
A bold exploration of instinct, desire, and sensuality.

Ben Francis Reflects on Gymshark’s First Flagship Store in Dubai
Cake The Mag’s exclusive interview with Gymshark founder, Ben Francis.

House of Hype is Set to Open in Dubai
Expected to launch in February 2025.

Jaeger-LeCoultre Unveils Collaboration with Abdalla Almulla
The redesigned boutique pays homage to the Vallée de Joux.