House of Hype is Set to Open in Dubai
Dubai is about to welcome a new attraction—House of Hype, an immersive wonderverse located in the Chinatown section of Dubai Mall. Opening early next month, this entertainment destination promises a mix of digital and physical experiences designed for families, friends, creators, gamers, and fashion enthusiasts alike. With over 100 attractions, House of Hype offers everything from immersive worlds to gaming adventures, live performances, exclusive shopping, and trendy food experiences, all tailored for the social media generation.
At its core, House of Hype is a hybrid of next-gen entertainment that merges digital innovation with the thrill of in-person fun. Visitors can expect to explore stunning, fantastical realms like glitching neon cities and glowing gardens, perfect for capturing unforgettable moments. Content creators will also find inspiration in dedicated stages to star in music videos, create personalized avatars, and try on digital fashion. For gamers, House of Hype offers interactive, TikTok-inspired challenges, spontaneous game shows, and immersive video games that provide opportunities to win gear and cash prizes.
Beyond the visuals and gaming, House of Hype is also home to exclusive dining and shopping experiences. Guests can indulge in unique food like cotton candy burritos or fried chicken ice cream, while exploring 14 distinct retail outlets offering trendy fashion and exclusive collectibles. To top it off, visitors can earn HyperCoin by engaging with the attractions, which can be used for discounts throughout the venue, making it a truly interactive experience.
The new venue is set to play a key role in Dubai's growing reputation as a global entertainment hub, offering something for everyone in a city known for its innovation and luxury. Created by HyperSpace, the entertainment company behind AYA Universe, House of Hype aims to revolutionize how people engage with entertainment, ensuring every visit feels fresh and exciting.
