QASIMI debuts its AW25 Collection

Qasimi’s Autumn/Winter 2025 collection at Milan Fashion Week marked a powerful collaboration with Māori artist Emily Karaka, blending fashion and art to explore themes of resilience, heritage, and cultural identity. In a time of division, Hoor Al Qasimi’s mission to elevate global artists shines through, with Karaka’s emotive artwork serving as the foundation for the collection.

Karaka’s art delves into ancestral history, language, and struggles for land and political autonomy. Her large-scale pieces, rich in color and symbolism, inspired Qasimi’s collection, translating her visual language into fashion. This season, Qasimi’s signature mix of Middle Eastern and North African-inspired silhouettes meets a modular, customizable approach. Louche shirts, relaxed trousers, and slouchy windbreakers offer ease, while adjustable zips, buttons, and seams allow wearers to create their own unique garments—echoing the dynamic nature of Karaka’s art.

The color palette is a tribute to Māori culture, with earthy browns, deep sands, maroons, and flashes of indigo and turmeric. Luxurious jacquards and frayed seams add texture, while Karaka’s brushstrokes and embroidered words bring her art to life on the clothes. Her iconic painting, He Kakano Ahau, is reinterpreted in the collection, with its powerful symbols and words of resistance woven into the designs.

As Al Qasimi explains, the collection reflects both the ongoing struggle for Māori rights and broader indigenous struggles worldwide.