Maison Crivelli Unveils Safran Secret
Maison Crivelli introduces its latest olfactory creation, Safran Secret, a perfume that embodies the brand’s signature approach to fragrance—immersive, enigmatic, and deeply personal. As the inaugural scent in the new Olfactory Mysteries collection, Safran Secret challenges traditional perfumery by keeping its full formula undisclosed, revealing only its central ingredient: saffron.
This concept aligns with the maison’s philosophy of crafting scents that unfold like personal discoveries, encouraging wearers to engage with the fragrance beyond its listed notes. Inspired by a striking moment in founder Thibaud Crivelli’s life—stumbling upon fields of saffron veiled in dense fog—the perfume captures the essence of that surreal experience. The result is a composition where saffron’s characteristic warmth and spice meld seamlessly with natural, woody elements, delivering an elegant yet powerful olfactory imprint.
With a 30% concentration, Safran Secret is an extrait de parfum that exudes depth and longevity. The collaboration with Givaudan perfumer Gaël Montero ensures a refined balance, where the interplay of warmth and texture creates a scent both intimate and evocative. While the specific ingredients remain hidden, the perfume invites a sensory exploration, making each encounter with it uniquely personal.
Maison Crivelli’s dedication to mystery extends beyond the fragrance itself. The perfume is housed in the brand’s signature bottle, now reimagined in lacquered bronze, and presented in hand-assembled olive-green boxes crafted from Old Mill paper by Fedrigoni. The design reinforces the notion that the experience of Safran Secret is as much about discovery as it is about the scent itself.
Safran Secret is now available on Ounass.
