Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas and Mercedes-AMG PETRONAS F1 Unveil First Collection
Fresh aesthetic to the paddock.

Rene Caovilla Unveils “Winter Escape” Collection
Introducing new shades.

The Ultimate Valentine’s Day Gift Guide for Him and Her
Cake The Mag’s curated list of 12 gift ideas.

PUMA’s Speedcat Relaunch Lands in Dubai and Riyadh
Now available at PUMA stores, online, and at select retailers.

Yassmin Saleh unveils the “ANTIPODE” Collection
Where fluid drapery meets structured tailoring.

Ben Francis Reflects on Gymshark’s First Flagship Store in Dubai
Cake The Mag’s exclusive interview with Gymshark founder, Ben Francis.

Be Athletica Redefines Athleisure for the Modern Woman
From pilates to cafes.

Everything You Need to match the Pantone Colour of 2025
“Mocha Mousse”.

QASIMI debuts its AW25 Collection
In collaboration with Emily Karaka.

Sebago and Weekend Max Mara Present Co-Brand Collaboration
The start of a three-year co-branded collaboration.

Harvey Nichols – Dubai Unveils 'Wanderlust' for SS25
A curated edit.

COS Celebrates the 2025 Lunar New Year with a Limited-Edition Collection
Embodying fresh beginnings, renewal, and opportunity.with the Year of Snake.

1309 Studios Introduces “Labyrinth of Light” Collection
Celebrating the layers of feminine identity.

H&M Launches The Wellness Edit
Empowering small habits to build lasting habits.

LOEWE and ON Release Cloudtilt 2.0
Available now in-stores and online.

Les Benjamins Unveils Acid Wash FW24 Drop
A transition from lounging to layering.

Louis Vuitton Revives Takashi Murakami Collaboration
Introducing the collection with a Zendaya-led campaign.

Nike Launches New Store at Dubai Airport
Ideal for those heading home for the holidays or seeking a comfortable travel outfit.

DUHA Officially Launches at Level Shoes
Tunisian-born Duha Bukadi fuses heritage and global design.

Polo Ralph Lauren Opens its First Pop-Up at Atlantis The Palm, Dubai
As part of the label’s global strategy, “The Next Great Chapter: Accelerate”.