Louis Vuitton Revives Takashi Murakami Collaboration
Louis Vuitton reignites the spirit of early 2000s luxury with the revival of its iconic Takashi Murakami collaboration. Originally debuting in 2003, Murakami’s multicolored Monogram motif redefined the fusion of art and fashion, setting a benchmark for creative partnerships. Now, over two decades later, the French luxury house is bringing it back with a modern twist, led by actress Zendaya as the face of the campaign.
Launching in January 2025, the re-edition spans over 200 pieces, including handbags, accessories, footwear, and perfume bottles. Signature motifs like the Monogram Multicolore, Cherry Blossom, and Superflat Panda return, enhanced by cutting-edge craftsmanship. Highlights include the Dauphine Soft and Speedy 25 bags, accessories like keyrings and skateboards, and exclusive collector’s items such as a Malle Wardrobe trunk featuring 33 Speedy bags.
The campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, places Zendaya in vibrant, collage-style visuals surrounded by Murakami’s Superflat Garden motifs. The actress also stars in short films that weave nostalgia with modernity, introducing the collection to a new generation.
Louis Vuitton is marking the launch with immersive pop-ups in major cities, including New York, Tokyo, and Milan. These activations feature cafés, cinemas, and vending machines offering collectibles like Tamagotchi and trading cards. In Seoul, visitors can explore an exclusive ice cream shop and photo booth, while Shanghai boasts three distinct spaces—a café, retail shop, and cinema showcasing Murakami’s iconic animations.
