LOEWE AND ON RELEASE CLOUDTILT 2.0
Continuing their celebrated partnership, LOEWE and Swiss sportswear innovator On unveil the refreshed Cloudtilt 2.0 sneaker in a range of new colourways. Launching today, this latest drop reimagines the harmonious fusion of Spanish luxury and Swiss engineering, offering a versatile design that excels in both urban and outdoor settings.
Building upon the success of the original Cloudtilt, the Cloudtilt 2.0 debuted in May 2024 and has since garnered acclaim for its effortless blend of style and functionality. The multi-layer upper, crafted from performance mesh and woven textiles, provides a sophisticated aesthetic while ensuring durability and breathability. Enhancements on this iteration include rubber toe-guards for added resilience, extra padding on the tongue and collar for superior comfort, and a sleekly branded heel loop. At its core, the sneaker incorporates On’s cutting-edge CloudTec® Phase midsole technology, delivering unparalleled cushioning and a featherlight feel with its high-rebound EVA foam construction. An ergonomic insole, complete with LOEWE’s anagram branding embossed on the side, ensures a seamless finish that complements the tonal elegance of the upper.
This season’s update introduces mellow, understated palettes. Crisp white dominates the design, punctuated by playful accents in khaki green, orange, and navy. Exclusive online variations include striking tan white/gum and black white/gum options, featuring outsoles in a new earthy hue. Each pair is finished with the collaborative hallmark: LOEWE and On’s logos on either side, alongside a silver joint logo on the tongue, where LOEWE’s iconic anagram intertwines with On’s distinctive lettering.
Available for both men and women, the collection launches today in selected stores and online.
