Polo Ralph Lauren Opens its First Pop-Up at Atlantis The Palm, Dubai

Ralph Lauren has unveiled its first-ever Polo Ralph Lauren pop-up store at the Atlantis The Palm in Dubai, offering an exclusive showcase of both men’s and women’s collections. This limited-time concept store will remain open through 2025, providing a unique shopping experience in one of Dubai’s most prestigious locations.

The design of the pop-up seamlessly blends Ralph Lauren’s signature aesthetic with the coastal surroundings. White wood flooring, louvers, abaca, and seagrass accents create a refined yet relaxed atmosphere, complemented by blue and white patterns from Ralph Lauren Home. The result is an inviting space that reflects the timeless, classic, and modern spirit of the Polo Ralph Lauren brand.

This opening is part of Ralph Lauren’s global strategy, *The Next Great Chapter: Accelerate*, which focuses on engaging consumers through elevated experiences in premier destinations worldwide. The Dubai pop-up exemplifies the brand’s commitment to sustainable, long-term growth while continuing to deliver its iconic lifestyle vision to a global audience.