Swarovski Presents Recreated™ Crystals

Swarovski introduces Swarovski ReCreated™ Crystals, a groundbreaking innovation combining craftsmanship with sustainability. These crystals mark Swarovski’s most sustainable milestone yet, made by remelting breakage from the crystal manufacturing process to produce vibrant new colours without compromising quality.

This circular approach reduces the need for natural resources by at least 40% and cuts the environmental footprint of ReCreated™ Crystals by a minimum of 34%. Already a key feature of Swarovski’s B2B business, these crystals are also being integrated into its B2C jewellery collections, further advancing the House’s commitment to sustainability.

Swarovski’s sustainability strategy is underpinned by three priorities: mitigating climate change, preserving resources, and championing individuality. As masters of colour for nearly 130 years, Swarovski continues to innovate. For Fall/Winter 2024, the Ice Blue shade adorns core collections like Sublima and Millenia, while Dark Jonquil, a bold new yellow, has been introduced to B2B partners and will appear across B2C designs for Spring/Summer 2025.