Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Ariana Grande x Swarovski capsule collection unveiled
With a worldwide launch on January 30, 2025.
Swarovski Presents Recreated™ Crystals
The label’s most sustainable crystals ever.
Ariana Grande Stars in Swarovski's Holiday 2024 Campaign
Titled “Party of Dreams”.

Swarovski's Lab Grown Diamonds are Now in the UAE
Swarovski Created Diamonds offer the perfect access point for those seeking the luxury of diamonds.