Ariana Grande Stars in Swarovski's Holiday 2024 Campaign

Swarovski has unveiled its Holiday 2024 campaign featuring Global Brand Ambassador Ariana Grande. Titled “Party of Dreams,” the campaign is crafted by Global Creative Director Giovanna Engelbert and beautifully captured by renowned fashion photographers Mert and Marcus, with film direction by music video expert Christian Breslauer.

In this enchanting narrative, we follow Ariana as she welcomes the holiday season, stepping into the vibrant realm of Swarovski. Entering a nightclub that epitomizes the brand’s signature aesthetic—radiant with its hallmark colors—the holiday spirit springs to life, setting the stage for an unforgettable celebration.

As she makes her entrance, Ariana is greeted by a dazzling array of guests and dancers, all adorned in Swarovski jewels and couture creations. Each attendee embodies themes of individuality, self-expression, and inclusivity, inspired by iconic partygoers from various eras. Together, they converge for a night filled with glamour and joy.

Styled in luminous pieces from the iconic Millenia and sophisticated Matrix Crash collections, alongside a custom couture look designed by Giovanna Engelbert, Ariana shines brightly, infusing the celebration with pure joy and festive energy.