Ariana Grande x Swarovski capsule collection unveiled
Today marks the unveiling of Swarovski’s first creative collaboration with its Global Brand Ambassador, Ariana Grande. Co-designed by the pop icon and Swarovski’s Global Creative Director, Giovanna Engelbert, the Ariana Grande x Swarovski Capsule Collection is a radiant celebration of self-expression. Drawing inspiration from Ariana’s profound love for music, the 16-piece collection reimagines musical notes and hearts into dazzling jewellery that exudes timeless elegance and modern glamour.
The capsule embodies Ariana’s effervescent spirit, seamlessly paired with Swarovski’s signature craftsmanship and exuberance. At the heart of the collection are striking pieces such as bracelets and earrings shaped like musical notes, crafted from continuous flows of crystals in varied cuts and settings. A whimsical tiara and a statement heart pendant add an elevated touch of sophistication. Delicate crystal pearls enhance the designs, creating an exquisite balance between classic refinement and contemporary allure.
In Ariana’s words, “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.” Her enthusiasm resonates in the collection’s ability to channel musical symbolism into wearable art that celebrates individuality.
The campaign accompanying the launch, captured in striking black and white by renowned photographers Mert and Marcus, showcases Ariana’s undeniable star power. With echoes of Old Hollywood glamour, the imagery highlights the collection’s sophisticated yet modern aesthetic, bringing a sense of timeless elegance to the forefront.
The Ariana Grande x Swarovski Capsule Collection debuts today with immersive pop-ups at luxury destinations such as Harrods in London, Galeries Lafayette in Paris, and Mall of the Emirates in Dubai. Additional activations in cities like New York, Tokyo, and Milan further amplify the global celebration. Early access is available exclusively on swarovski.com for registered users, with a worldwide launch in Swarovski stores set for January 30, 2025.
