Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Futuristic Architecture in the Gulf
A reflection of their ambitions and a blueprint for the future.

Chic Le Frique Presents its Linen Collection
Available for a limited time only.

Dyson Launches OnTrac™ Headphones in UAE and KSA
Offering up to 55 hours of immersive listening.

Drinkit to Launch Five New Locations in Dubai
Allowing customers to order ahead via the mobile app and pick up their brew in three minutes.

TAG Heuer Unveils Saudi National Day Editions
Available exclusively in Saudi Arabia.

Longchamp Reinvents Le Roseau
Introducing new shapes and textures for Fall/Winter 2024.

Bella Hadid Highlights Chopard’s "Ice Cube" Collection
In the brand's latest campaign, "Sculpted by Light".
Bil Arabi Reveals Latest Collection, “NAJLAA”
Capturing the timeless beauty of Arabic poetry and modern design.

Givenchy Presents The Shark Lock Boot Project
Four image-makers reinterpret the iconic gaiter boot style.

QASIMI Debuts Autumn/Winter 2024 Collection
A fusion of brutalism and illusion.

Guerlain x Pucci Collaboration Launches in the Middle East
Celebrating color in its most vibrant form.

Byredo Introduces The Matte Lipstick
A blend of experience and expression.

adidas Unveils the Saudi Arabian Football National Teams Jerseys
The home and away kit pay homage to the Kingdom.

Gymshark to Launch in Dubai
The label's first permanent store outside of the UK.

Community Playlist: “04 Chasing Hours”
Curated by Zeyaanah El Guthmy.

AMIRI Unveils AW24 Campaign
Starring Sunwoo, Ashton Sanders and Seth Lee.

H&M Unveils A Bold Fashion Revival for AW24
Featuring Charli XCX, Arca, Lila Moss, Loli Bahia, Sage Elsesser and Sega Bodega.

Dalloul Art Foundation Presents Arab World Printmaking Exhibition
Highlighting the tradition of printmaking by Arab artists.

Saint Laurent Introduces Le 5 à 7 Hobo
Where avant-garde meets vintage allure.

Charlotte Tilbury Releases The Exagger-eyes 28H Volume Mascara
The secret to 28 hour exaggerated volume and curl.