Byredo Introduces The Matte Lipstick

Byredo Makeup by Lucia Pica introduces The Lipstick — a perfect blend of experience and expression. Pica’s vision emphasizes how color, texture, and gesture come together to leave a lasting impression, making The Lipstick not just a beauty product, but a signature in the language of self-expression.

Lucia Pica has reconfigured The Lipstick to amplify sophistication through color, ingredients, and experience. Here, subtlety and boldness coexist, exploring a range of tonalities within single hues. The ritual of applying lipstick becomes an enjoyable, augmented experience, enriched by the sustainability of refillable packaging. The new collection offers twenty shades: ten in the Satin formulation and ten in the Matte. Both formulations are designed to deliver a sumptuous, sensory experience — compelling yet comfortable.

The Satin formulation glides on like silk, enriched with Rose Flower Extract for radiance and vibrant color. The buildable formula allows for an intensity of brilliance, offering a luminous finish. The Matte formulation, also enhanced with Rose Flower Extract, delivers a sophisticated, velvety finish. It provides even pigmentation in a single stroke, offering long-lasting wear with effortless comfort.

The color palette is refined and multifaceted, from the fleshy reality of 9AM to the opulent red of Fire & Rain in the Satins, and from the deep nude of Septembre to the sumptuous plum of Ombra in the Mattes. Each shade offers a unique expression, allowing the wearer to amplify their individuality.

Encased in Byredo’s iconic silver and gold ‘reed’ container, designed by Creative Director and Founder Ben Gorham, The Lipstick is a modern beauty icon. Now refillable, it is here to be kept, treasured, and used indefinitely.