Bella Hadid Highlights Chopard’s "Ice Cube" Collection

Chopard's latest campaign highlights the purity, allure, and modernity of Ice Cube jewellery. Shot by British photographer Charlotte Wales, the campaign fuses Bella Hadid’s beauty with the radiant geometry of the jewellery. Skilful lighting emphasises the sharp, minimal lines of the designs, capturing the essence of Ice Cube.

Bella Hadid, adorned with Ice Cube’s distinctive cubes, is set against an abstract urban skyline reflected in a play of mirrors. The night reveals the brilliance of both the jewellery and the cityscape, showcasing a harmonious juxtaposition of two icons.

The cube, central to the collection, embodies geometric perfection and reflects light from every angle. Introduced by Caroline Scheufele in 1999, Ice Cube continues to evolve with a focus on minimalism and light, echoing Bauhaus principles of simplicity and functionality.

Despite its apparent simplicity, each cube's perfect symmetry is achieved through advanced technology and craftsmanship, creating countless light refraction points. This results in a brilliant finish, enhanced by a meticulous hand-polishing process.

Chopard’s ethical commitment, introduced in 2017, ensures all Ice Cube jewellery is crafted using sustainable, ethical gold, further reinforcing the collection’s timeless and responsible values.