AMIRI Unveils AW24 Campaign

The AMIRI Autumn/Winter 2024 campaign draws inspiration from the enduring spirit of Hollywood, blending past, present, and future influences. Showcasing a diverse trio of talents—American actors Ashton Sanders and Seth Lee, alongside AMIRI ambassador, South Korean musician and songwriter Sunwoo — the campaign celebrates a convergence of creative expressions and cultures.

Photographer Glen Luchford channels the essence of Hollywood through both still and motion pictures, echoing its cinematic origins. His imagery, reminiscent of archival film stills, infuses a sense of nostalgia with nods to the ‘90s New Hollywood, while simultaneously looking forward.

Set against the historic backdrop of the Palace Theatre in Los Angeles, each image tells a story — a snapshot of the personalities behind the rising icons and the fashion they embody. These portraits capture the essence of both the individuals and the AMIRI spirit, inviting viewers to delve deeper into the narrative.