LOEWE SS25 Unveils Holiday Sun Fujita Collection
Radiant colours, playful details, and shimmering metallics set the stage for the festive season in LOEWE's enchanting Holidays collection, celebrating extraordinary materials and craftsmanship. Under the creative direction of Jonathan Anderson, the brand revives its collaboration with Kyoto-based ceramists Suna Fujita. The husband-and-wife duo infuses the collection with new illustrations and ceramics, capturing a childlike journey through fantastical worlds. Playful sea creatures—octopus, squid, and even a grand whale—come to life on Flamenco, Hammock, Puzzle, and Pebble Bucket bags, crafted with intricate leather marquetry and soothing aquatic hues. Earthy tones and fresh greens animate LOEWE’s signature bags with hopping bunnies and mischievous hamsters, who also appear on small leather goods, straps, pouches, and soft accessories through embroidery, graphic prints, and sparkling crystals.
For the season, LOEWE’s Puzzle and Flamenco bags debut in rich deerskin, bold knits, and metallic finishes. Ready-to-wear highlights include plush coats, puffer bombers, and utilitarian jackets in supple nappa calf and shearling for ultimate winter warmth. Women's eveningwear embraces fluid lines and sleek textures with metallic calf and rhinestone Petal Bow shoes, alongside shimmering silver nappa Toy bags for a sensual after-dark statement.
Capturing the collection’s whimsical essence, LOEWE’s holiday campaign blends imagination with artisan craft. Animated window displays bring these playful characters to life, surrounded by twinkling lights and festive cheer. The campaign’s holiday facades and an intricately made puppet film draw from the wonder of fantasy, memory, and the natural world. Seasonal pop-ups in select LOEWE boutiques and department stores will also showcase the collection.
The Holidays collection launches in stores and on loewe.com on November 14.
