Gap Launches Fall “Get Loose” Campaign with Troye Sivan
Gap unveils its Fall 2024 campaign, spotlighting dancers and artists who use the brand's latest denim collection as a canvas for creativity. Titled “Get Loose,” the campaign promotes originality through the intersection of fashion, music, and dance.
Led by GRAMMY®-nominated global pop star Troye Sivan and dance group CDK Company, the campaign features direction and choreography by Sergio Reis. Set to Thundercat’s viral track “Funny Thing,” the film, shot by Dan Martensen, reunites Sivan and Reis, featuring dynamic choreography with dancers in loose and baggy denim, embodying freedom of movement and personal style. Gap's Fall 2024 denim collection offers limitless avenues for self-expression.
Sivan sports Gap's Men’s Baggy Jean in rigid dark wash denim paired with the Supima® Relaxed Tee in white, along with the ‘90s Loose Cargo Jean in brown, styled with the Heavyweight Zip Hoodie and a Corduroy Jacket. The dancers wear various styles from the new fall collection, including the women’s Baggy, Extra Baggy, and Horseshoe Jeans, and the men’s ’90s Loose Jean, Baggy Jean, and Denim Cargos, paired with classic tees, shirts, and utility pieces.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool”
Originally from South Africa and raised in Australia, Sivan is celebrated for his unique blend of electro-pop sound and smooth melodies, as well as his distinct style that reflects his personality and art. With over 39 million followers across social media, he has quickly become one of pop culture’s most celebrated figures, evolving from actor and vlogger to award-winning musician.
Gap’s Fall 2024 campaign launched in Dubai on September 5, with the collection now available in stores and online. In collaboration with Troye Sivan, Gap has also created an exclusive in-store playlist, which can be streamed on Spotify.
