H&M Studio is Back with AW24

H&M Studio’s AW24 collection reimagines classic silhouettes with a fresh, jazz-inspired edge, infusing every piece with a renewed sense of pace and individuality. Taking inspiration from musicians whose wardrobes fluidly move from day to night and from the spotlight to backstage, the collection is designed with versatility and ease at its core. Each garment reflects a relaxed attitude, free from rigid formality. The juxtaposition of oversized leather and shearling outerwear with effortless tailoring, laid-back dresses, and sleek accessories creates an understated sense of luxury. Every piece feels comfortable yet refined, blending casual elements with modern sophistication.

Available from September 26 at The Dubai Mall, The Avenues Phase 4, and online in Kuwait and the UAE, this collection showcases a new approach to timeless fashion staples. Key pieces are redefined with fresh confidence, like a trusty trench coat featuring extended epaulettes for a modern twist, or an oversized shearling jacket that exudes glamour. Dark-wash denim woven with a metallic thread makes a bold statement, while sharply cut leather trousers, relaxed suiting, and feminine jersey dresses round out the collection. These pieces offer endless styling possibilities, perfect for those who crave both comfort and impact.

Edgy accessories further elevate the collection, adding boldness and attitude. Optic white sling-back pumps, thigh-high boots, and an oversized tote bag inject drama into any look, while rhinestone-encrusted jewelry sparkles with confidence. The collection also emphasizes quality, with materials like chrome-free leather, cashmere, Merino wool, and organic cotton ensuring durability and sustainability. Each fabric is chosen to enhance the luxury feel while keeping an eye on environmental impact.