BOSS Unveils “Creation of the Gods” Capsule
As the Year of the Snake unfolds, BOSS collaborates with the legendary Chinese mythological film trilogy, Creation of the Gods, to debut a special capsule. The collection will be celebrated with a campaign featuring actor Li Yunrui, a lead from Creation of the Gods I: Kingdom of Storms.
Drawing inspiration from Eastern mythology and expert craftsmanship, the capsule blends timeless style with contemporary creativity, offering an elegant wardrobe for a 24/7 lifestyle. The collection honors cultural heritage while embracing a modern spirit to mark a new chapter in the Year of the Snake.
The BOSS x “Creation of the Gods” capsule features a striking red and black color scheme, accented by "Ji Jin" gold, a hallmark of the film’s aesthetic. Custom totem motifs, inspired by the Shang and Zhou dynasty bronzeware, are intricately woven into the BOSS logo and Double-B monogram. Continuing its celebration of Chinese culture, this collection brings traditional aesthetics and legendary myths to the global fashion stage.
The collection includes a range of men’s and women’s pieces, such as leather varsity jackets, knit cardigans, hoodies, sweaters, T-shirts, and jeans. Additionally, there are children’s styles, making this a family-inclusive line. Distinctive totem motifs are embroidered and printed across the garments, with dark gold accents that echo the hues of bronzeware. Crafted from comfortable, high-quality fabrics, these pieces offer a unique fusion of tradition and modernity, ushering in the new year with a touch of fantasy.
“Creation of the Gods II” capsule collection will be released on January 29, 2025, during China’s Spring Festival period.
