2025 Trend Predictions
As we move into 2025, new trends are set to take over, reflecting the evolving tastes and desires of Gen Z, Millennials, and Boomers alike. Pinterest has released its trend predictions, revealing some bold and exciting shifts in beauty, fashion, décor, and travel. From sultry sea witch vibes to the return of medieval inspiration, here’s what you can expect to see dominating the year.
Read along to check out the upcoming trends for 2025:
Aura Beauty
2025 will be the year of the makeup mood ring. Gen Z and Boomers are embracing bold hues, focusing on a singular colour aesthetic and showcasing it from chin to cheek. Whether it’s purple blush or full-colour eyes, the goal is to find your aura and wear it with confidence, letting the vibes last all day long. This trend is all about embracing the power of colour, with a 35% increase in “aura effect” searches and a dramatic 365% rise in full-colour eye makeup.
Castlecore
Medieval-inspired aesthetics will be taking centre stage in 2025. Gen Z and Millennials will look to ancient castles for home décor inspiration, while fashion embraces gothic influences. With “medieval core” searches up by 110%, this is a return to old-world charm with a modern twist.
Cherry Coded
Dark, sweet, and irresistibly chic—cherries will be everywhere in 2025. Gen Z and Millennials are incorporating cherries into their makeup, menus, and mood boards. With a 325% rise in “cherry vibe” searches, this tart trend will make its mark across beauty, fashion, and even interiors.
Dolled Up
The playful, whimsical style of dollhouse aesthetics will be making a comeback. Millennials and Gen X will lean into doll-style makeup, cutecore room ideas, and vibrant necklace charms. This trend is all about embracing the fun and quirky side of life, with “doll-style makeup” searches growing by 45%.
Fisherman Aesthetic
In 2025, the laid-back maritime aesthetic will be everywhere. Gen Z and Gen X will embrace nautical vibes, even if they can’t see the sea. From cable-knit jumpers to sardine tattoos and striped everything, this trend is all about the relaxed, coastal life. Searches for “fisherman sandals” are up by 30%, signaling a growing interest in this easygoing look.
Goddess Complex
In 2025, feminine power will take centre stage as Boomers and Gen X embrace their divine drip like never before. Think gold facials, goddess braids, and sublime nail designs—all part of a broader movement towards divine beauty. With “goddess nails” up by 760%, this trend celebrates strength, elegance, and empowerment.
Mix & Maximalist
More is more in 2025 décor. Gen X and Boomers will embrace maximalism, mixing bold patterns, eclectic prints, and vibrant colours. Layering will be key in creating these dynamic, oversized looks. With Pinterest searches for “eclectic apartment” up by 630%, maximalist décor is making a statement.
Moto Boho
The laid-back, boho vibes of the past are getting an edgy update. In 2025, Gen Z and Boomers will take to the streets in chunky leather handbags, flowy skirts, moto boots, and just enough fringe. This trend is more than a look—it’s a lifestyle. With searches for “moto boots outfit” up by 445%, the Moto Boho style is set to dominate.
Peak Travel
Forget city breaks—2025 will see mountain ranges emerge as the ultimate travel destination. Gen Z and Gen X are seeking fresh mountain air, far above the treetops. Whether it’s hiking the Dolomites or skiing in Chile, adventure is calling. With searches for “skiing outfits” up by 255%, mountain escapes are the new must-do travel experience.
Rococo Revival
Get ready for the return of Rococo-inspired extravagance. Weddings, parties, and everything in between will draw from this opulent, ultra-feminine period of the Late Baroque era. Gen Z and Boomers will be reimagining classic corset gowns, luxe accessories, and ornate tablescapes. With a 5,465% rise in “Rococo outfit” searches, expect to see a resurgence of these romantic, lavish aesthetics at every celebration.
Sea Witchery
It’s time to dive into the sea witch era. Gen Z and Millennials are set to immerse themselves in sultry siren makeup, wet wavy hair, and moody mermaid manicures. This trend is about more than seashells and starfish—it’s about embracing an otherworldly, enchanting vibe. With a 695% rise in “dark siren makeup” and 80% more searches for the wavy, wet hair look, sea-inspired beauty will be ruling the year.
Seeing Double
Best friends will no longer just match—they’ll coordinate. From festival outfits to date night looks, Gen Z and Boomers will be all about synchronizing their wardrobes. Whether it’s matching shirts or coordinated nails, this trend is all about staying in chic sync. Searches for “matching outfits for couples” have surged by 90%, signalling the rise of this coordinated style.
Surreal Soirees
In 2025, tablescapes and décor will be infused with modern surrealism. Curvy candlesticks, fantastical flowers, and gravity-defying centrepieces will set the tone for surreal soirées. Gen X and Boomers are leading the charge in bringing this whimsical, keeping-it-unreal trend to life. Pinterest searches for “modern surrealism” have grown by 70%, and dining settings are about to get a lot more imaginative.
Terra Futura
Sustainable living meets sci-fi vibes in 2025. Gen X and Boomers will embrace eco-friendly lifestyles with recyclable fashion, self-sufficient gardens, and community spaces. This forward-thinking, planet-conscious aesthetic is more than just a trend; it’s a movement towards a greener, more sustainable future. Pinterest searches for “solarpunk fashion” have increased by 115%, reflecting the growing interest in sustainable design.
