Fear of God and NBA Launch “ESSENTIALS” Collection

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership with Fear of God, introducing the Fear of God ESSENTIALS for NBA collection. Now available at the online NBA Store, this collaboration bridges basketball’s cultural influence with the modern aesthetic of Fear of God.

Designed as a unisex collection with basketball fans in mind, the line blends off-court style with an authentic connection to the game’s essence. The initial release highlights iconic franchises like the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks, Chicago Sky, Los Angeles Sparks, and New York Liberty, offering pieces that represent the teams through Fear of God’s minimalist yet impactful approach.

Each design embodies the brand’s signature silhouettes and refined details, elevating traditional fan apparel into timeless pieces that honour the sport’s spirit. By merging style and emotion, the Fear of God ESSENTIALS for NBA collection redefines how fans express their love for the game off the court.

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The collection is now available online.