Scotch & Soda Collaborates with Joe Jonas
Scotch & Soda unveils its highly anticipated Fall/Winter 2024 campaign, featuring Joe Jonas as brand ambassador. This campaign marks a vibrant new era for Scotch & Soda, enhancing its core collections and beloved silhouettes.
As part of the seasonal campaign, Jonas models his exclusive capsule collection alongside the mainline offerings. Co-designed with Jonas, the collection reflects Scotch & Soda’s signature style infused with his playful fashion sense, showcasing bold colors, striking prints, and premium fabrics.
Founded in 1985 and now managed by Bluestar Alliance, Scotch & Soda embodies Amsterdam’s free spirit, emphasizing originality and self-expression. Since acquiring the brand last year, Bluestar Alliance aims to rejuvenate its artistic approach to fashion. With Jonas as its first global ambassador, the Fall/Winter 2024 campaign continues to celebrate creative freedom and inclusivity.
Jonas’s partnership with Scotch & Soda highlights his unique style, combining rich colors, denim, and vintage-inspired pieces. His capsule collection, themed “Free Your Mind,” invites fans to explore personal journeys through fashion, inspired by artistic motifs, landmarks, and the Beat Generation. With creative control, Jonas curated every detail, drawing from his personal photography diary, ‘Cup of Joe.’
Offering a refined color palette of muted pastel blues, ecrus, charcoal greys, and pinks, the collection integrates seamlessly with Scotch & Soda's core offerings.
Joey Gabbay, CEO of Bluestar Alliance, shared, “Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda’s growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We’re honored to be in partnership with such a creative and well-regarded artist such as Joe.”
The collection is now available in stores, at select retailers, and on the brand’s official website.
