Saie is Officially in the Middle East
Saie officially launched in the Middle East on October 6, exclusively on Sephora.ae. Following this, on October 15, the brand expanded across 40 Sephora locations in six countries, including the UAE, Saudi Arabia, Oman, Bahrain, Qatar, and Kuwait. The launch featured Saie's signature product lineup, with key items such as the Glowy Super Gel, Dew Blush Collection, and the popular Glossybounce Lip Gloss Oil.
This regional expansion also marks Saie’s first global brick-and-mortar presence outside North America, underscoring its ongoing partnership with Sephora. Since the brand's North American debut with Sephora in 2021, their collaboration has flourished, reflecting the alignment of their values and commitment to delivering clean, eco-conscious beauty products to a wider audience.
“I’m so excited to introduce Saie to Sephora Middle East — a market I have long admired for its passionate love of beauty.”
The brand’s Middle East expansion has been highly anticipated by Saie’s community since its initial launch, driven by strong global demand for its signature 'SaieGlow.' The brand's cult following, fueled by a robust social media presence, played a pivotal role in the decision to bring Saie to the region. This move caters to the growing interest from Middle Eastern consumers, who have been vocal about wanting access to Saie's clean and sustainable beauty products.
