Missoni Brings Italian Glamour to DRIFT Beach Dubai

Missoni, the celebrated Italian fashion house, is set to bring its vibrant artistry to DRIFT Beach Dubai with an exclusive collaboration debuting on October 28. Known for its signature patterns and bold colours, Missoni’s aesthetic will transform DRIFT’s pool and beach area into a sophisticated haven, merging fashion and leisure in a truly unique experience.

This collaboration unveils Missoni’s first-ever Resort Club in Dubai, infusing the brand’s iconic style into one of the city’s most luxurious beachfront settings. Nestled within the stunning One&Only Royal Mirage, DRIFT Beach Dubai will come to life with Missoni’s unmistakable designs adorning daybeds, parasols, cabanas, and poolside spaces, creating a seamless blend of modern elegance and Missoni’s spirited creativity.

Embracing a rich palette of deep blue, ocean turquoise, and vibrant emerald green, the project seeks to embody Missoni’s world-renowned style by transforming exclusive destinations into immersive experiences that capture the essence of the brand’s lifestyle philosophy.