Maison Margiela and Gentle Monster Reveal New Eyewear Collection
Maison Margiela and Gentle Monster unveil the third chapter of their eyewear collaboration. The collection fuses classicism and futurism, blending artisanal craftsmanship with digital innovation. Captured by Jordan Hemingway, the campaign explores the enigmatic interplay between human and cyborg.
At the heart of the collection lies the MM201 sunglasses, an architectural silhouette inspired by Maison Margiela’s L’Incognito from 2008. Sculpted from a single metallic block, the mask-like frame appears in silver and green. The MM202 follows with a goggle-inspired design in black and silver acetate, while the MM203 adds a futuristic curve in black, silver, and red. Traditional oval frames are reimagined with squared edges in the MM204 and MM205, creating robotic compositions in black, navy, red, and grey.
Three additional sunglasses push boundaries: the MM206 streamlines the oval in monochrome and red leather, the MM207 amplifies the rectangular frame in black, navy, and tortoise shell, and the MM208 sharpens the cat-eye silhouette in black, red, and grey. Super-light structures elevate eyewear into sculptural objects with the almond-shaped MM216, the edged-oval MM218, and the ultra-narrow MM220, which also debuts as blue-lensed sunglasses.
Spectacles follow a futuristic trajectory, with frameless designs held by gold or silver links, such as the MM217 oval and the MM219 kite-lens. Classic shapes take on a cybernetic twist with wide-templed variations, from the MM209’s oval frame in black and graphite to the MM212’s softly rectangular contours in rich hues. The MM213 reinvents the cat-eye with an exaggerated stretch, while silver-tagged wire temples elevate both soft cat-eye and wide round lens silhouettes into wearable art.
To mark the launch, immersive installations will be staged globally, drawing from the collection’s cyber-core inspirations. Abstract human-like structures, raw materials, and sheer textures set the stage for an otherworldly exploration of form and movement.
The collection will be available in stores on March 6, 2025.
