Serapian Blends Heritage and Innovation for FW25
Serapian unveils its Fall/Winter 2025 collection in an immersive showcase where the Maison’s renowned craftsmanship meets an air of opulence and mystery. At Villa Mozart, the brand’s Milanese headquarters transforms into a black-and-white masked ball, evoking the clandestine gatherings once held in the city’s storied palazzos. The experiential presentation intertwines heritage, artistry, and contemporary creativity, drawing guests into a world where luxury is both tangible and elusive.
Divided across three rooms, the collection takes centre stage within an atmosphere of theatrical elegance. The entrance sets the tone with a dramatic pyramid of champagne glasses, doubling as a display for Serapian’s creations. A reflective origami wall echoes the Maison’s Mosaico motifs, while a hidden photobooth adds intrigue.
In the second room, a mirrored table presents the collection in full splendour, enriched with a bespoke floral arrangement and an artistic collaboration with Milanese glass artist Michela Cattai. The final space, with a mirrored bar and geometric seating, transforms into a vibrant party setting. Live music fills the air as guests, adorned with Mosaico-inspired masks designed with Studio Solari, become part of the scene.
The collection includes seasonal shades of Storm, Rosewood, and Midnight Blue alongside Black and Off-White. The iconic Mosaico technique evolves with three-dimensional textures, while micro chains interwoven into nappa leather and mohair add richness to the Mini Secret, Mini Ani, and Secret Clutch—now available in a Mini size for evening affairs. Further innovation emerges in the Mosaico Duo, where contrasting interiors add an unexpected twist to the Secret and Small Secret bags.
The Secret Bag and Secret Clutch are reimagined with woven nappa, leather braids, ribbons, and micro chain embellishments, available in black, off-white, metallic gold, or silver. The Alta Pelletteria collection introduces Mosaico animation in cashmere leather, featuring a woven band in hues of Storm and Grape, while new silhouettes such as the Cross Body bag with flap closure and a hobo-style shoulder bag expand the Maison’s repertoire.