Empowering individuality, creativity, and culture

Empowering individuality, creativity, and culture

About Cake The Mag?

The dubai-based digital space is a cultural movement celebrating culture and creations in the Middle East and North Africa. 

Cake The Mag is dedicated to showcasing the diversity, creativity and innovation that define the region’s landscape. 

The Lightbound SS25 collection by @adidas and Saudi fashion label @kafbykaf merges traditional Saudi garments with modern sportswear, celebrating cultural heritage and innovation. The collection’s campaign features regional figures including
@elyanna is @coach’s first Middle Eastern ambassador, starring in the brand’s Ramadan campaign and embodying The Courage to Be Real. A tribute to the warmth and serenity of Ramadan evenings, the campaign offers a fresh perspective on conf
The @acmilan x @off____white 2025 kit is a groundbreaking collaboration that merges football, fashion, and cultural symbolism. Designed by @puma and Off-White™, the kit embodies the concept of Dreamland, celebrating ambition, unity, and progr
@shopmyyvault (SMV) is redefining luxury in the Gulf by championing archival fashion over fleeting trends. Founded in 2018 by Aysha Al Thani, Qatar’s first curated vintage luxury archive offers rare designer pieces that celebrate craftsmanship
From @matchadxb to @alfayaretreat, here’s a day in Dubai and Sharjah, UAE with @mini_middleeast BEV.
Backstage with @lesbenjamins at @dubaifashionweek. Photos by @olesya_asanova