Huda Beauty Introduces The Ube Collection
Huda Beauty is kicking off the new year with a vibrant splash of colour. The brand is set to launch the Ube Collection, a limited-edition line inspired by Huda Kattan’s personal love for bold, lilac-inspired shades. This collection channels her passion for the unique hue of ube—a rich purple yam—into beauty products that promise to dazzle fans and redefine makeup routines.
At the heart of the collection is the Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake. This product takes its inspiration from Huda’s own birthday tradition of celebrating with an ube cake. The powder, in an electric lilac tone is designed to neutralize, brighten, and blur imperfections, delivering the perfect blush-toned under-eye finish. The Blush Filter in Ube Cream offers a buildable and blendable formula, creating a soft-focus flush in a bold lilac hue. Its creamy texture ensures effortless application. Rounding out the collection is the Faux Filler Lip Gloss in UUU-Baby. A fresh twist on the brand’s viral high-shine gloss, this sheer lilac shade is infused with vegan collagen and vitamin E, ensuring lips stay hydrated, fuller-looking, and glassy-smooth.
The limited edition Ube Collection will be available on January 15.
