H&M Launches Wicked Capsule Collection
This autumn, H&M invites you to step into the magical Land of Oz with its new Wicked capsule collection, in partnership with Universal Products & Experiences. Inspired by the beloved characters Glinda and Elphaba, the collection features 12 standout pieces, showcasing silhouettes such as a tailored black blazer with an hourglass shape, a bandeau top with intricate wiring, and a black dress featuring spaghetti straps and an asymmetric hemline.
Also included are an oversized washed black crewneck logo sweater with distressed details, a boxy washed black hoodie adorned with a silver foil logo, and four graphic t-shirts showcasing Elphaba, Glinda, and the Wicked logo.
A variety of fabrics and techniques highlight rich textures — mesh, wooly woven, heavy washed jersey, distressed knits, embroidery, and pleather. Accessories focus on the signature ‘W’, featuring a curvy handbag, sparkly earrings, and an embossed belt.
Set to launch on October 8, the H&M Wicked collection will be available at select stores, in Kuwait, the UAE, Saudi Arabia, Egypt, and Qatar.
Universal Pictures’ Wicked – starring Ariana Grande and Cynthia Erivo – premieres in theatres worldwide on November 22.
