Elamins is Dubai’s Latest Fashion Label

Elamins, a luxury fashion label founded by siblings Hassan, Sally, and Ahmed Elamin, has officially launched online, inviting style enthusiasts to explore their versatile collection of day-to-night wear for both men and women. Known for its refined blend of timeless elegance and modern sophistication, Elamins focuses on creating pieces that seamlessly transition through all facets of life.

The brand's strength lies in the unique synergy of its founders, each bringing their own expertise to the table. Sally, the visionary behind the womenswear line, infuses her graphic design background into fresh yet enduring designs. Hassan, who leads menswear, crafts clean, tailored looks that harmonize simplicity with luxury. Meanwhile, Ahmed oversees the brand’s operations, ensuring a seamless experience that upholds their high standards.

Our journey began with a simple idea: to create clothing that can transition seamlessly from day to night, embodying timeless elegance, a simple aesthetic, and meticulous craftsmanship
— Hassan Elamin, Co-Founder and Head of Menswear

Inspired by their Dubai roots and Sudanese heritage, Elamins offers a distinctive blend of modern design with classic influences. The collection reflects a dedication to both elegance and comfort, offering everything from tailored fits to relaxed separates. Each fabric and stitch is thoughtfully chosen, creating pieces that feel as luxurious as they look.


The collection is now available on the label’s newly launched website and Ounass.

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