Diesel X Savage X Fenty Announce First Collaboration
Diesel and Savage X Fenty team up for their first-ever collaboration, a limited-edition lingerie and apparel capsule. This partnership merges Savage X Fenty’s bold, body-positive ethos with Diesel’s iconic design language, reimagined through the lens of Creative Director Glenn Martens.
Inspired by Rihanna’s boundary-pushing approach to fashion and lingerie, the Diesel X Savage X Fenty collaboration celebrates both brands' shared commitment to inclusivity and unapologetic self-expression. The collection features a range of lingerie, men’s and women’s underwear, and sleepwear, drawing on Diesel’s signature themes: True Diesel, Denim, and Utility. Also included are fishnet and foil prints in Diesel’s signature red, trompe l’oeil effects in flocked mesh, and camouflage stretch lace with graffiti accents.
Silhouettes include bustiers, string bikinis, thigh-high stockings, teddies, bras, briefs, tanks, and shorts, all embellished with a co-branded Diesel X Savage X Fenty logo. The campaign, shot on the beaches of Tuscany by photographer Salvatore Matarazzo and videographer Jacopo Farina, showcases a diverse cast of real Italian characters embracing body confidence and self-love under the sun.
The limited-edition collection is now at Diesel’s global stores, select Savage X Fenty locations in the US, department stores worldwide, and online.
