Byredo Releases The Ultimate Fall Fragrance
"Desert Dawn" evokes the desert as an inner landscape — a place of solitude where creativity thrives. More than just a fragrance, it’s an immersive journey into solitude, where creativity has space to flourish. Inspired by the raw beauty of the desert, "Desert Dawn" captures nature's transformative energy, making it an ideal scent to welcome the cool, golden days of fall.
With warm, inviting notes of Cardamom and Rose Petals, "Desert Dawn" evokes early autumn mornings, as summer’s warmth fades into the embrace of fall. At its heart, woody Sandalwood and Cedarwood reflect the dry heat of a desert day, grounding the fragrance in an earthy richness perfect for the season. As the day fades, base notes of Vetiver, Silk Musk, and Papyrus leave a smoky, fresh finish — echoing the cozy embrace of cooler nights and new beginnings.
The "Desert Dawn" campaign, shot by Amazonian-born photographer Rafael Pavarotti against the dramatic Maspalomas Dunes, mirrors autumn's unpredictable beauty — a balance of stillness and transformation. Just as fall ushers in renewal, "Desert Dawn" encapsulates the spirit of exploration and boundless inspiration, making it a must-have for the season.
Desert Dawn is available online, at Byredo stores, and select retailers.
