UAE’s Endless Partners Up with So Much Trouble
Endless, the UAE’s leader in circular luxury fashion, has partnered with So Much Trouble, the region’s first multi-experiential fashion house, to launch their second curated collection that merges luxury vintage with contemporary fashion. Featuring standout pieces from global brands like Oceanus, Retrofête, Lama Jouni, Isabel Moore, and Oseree, this collaboration redefines slow fashion. Fashion enthusiasts can explore these exclusive designs in-store at So Much Trouble, located in the InterContinental Dubai Marina, or conveniently rent and buy them online, blending luxury shopping with sustainability.
This partnership offers a new approach to luxury, giving consumers access to high-end wardrobes without the environmental footprint of fast fashion. The carefully curated collection includes everything from dazzling cocktail dresses to statement pieces, encouraging women to embrace both style and sustainability. Now available online and in-store, Endless and So Much Trouble provide fashion lovers with a unique, eco-conscious shopping experience.
This exclusive collaboration is now available online and in-store.
