Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

adidas Originals Launches The Loomhood Collection Across the MENA Region
Blending global sneaker culture with regional storytelling.

Khepri Gives New Meaning to Fine Jewellery
An exclusive Cake The Mag interview with founder and designer Reema Chopra.

BRED Abu Dhabi Returns with PARTYNEXTDOOR
The 5-day festival will run from April 23 to 27.

Art Cairo Returns for its 6th Edition
Taking place at the Grand Egyptian Museum.

Egypt's Tourism Renaissance
Rediscovering ancient wonders.