MCM Begins its Journey to Mars

MCM has always been synonymous with pushing boundaries, and this year, they're aiming for Mars. In a bold move that speaks volumes about ambition and innovation, MCM launches the "From München to Mars" campaign, a testament to their vision and a nod to their tech-savvy global audience, celebrating German Engineering since 1976.

Renowned actor Matt Dillon, rising star Zelda Adams, and model Steph Shiu have partnered with MCM for this audacious endeavor. Adams took the stage at the press conference alongside an astronaut to discuss the mission.

THE IDEAL BAG FOR AN EPIC JOURNEY

At the heart of this cosmic adventure lies the new Diamant 3D bag, a masterpiece crafted by MCM’s creative team under the visionary leadership of Global Creative Director Katie Chung. The Diamant 3D reimagines the classic Diamant clutch with a bold, three-dimensional silhouette that blends style and functionality seamlessly. Featuring a robust zipper, this bag is the ultimate accessory for the modern digital nomad. It's available in a luxurious array of materials, including cow suede, fine Italian calf leather, striking silver metallic calf leather, or MCM’s iconic cognac Visetos, solidifying its position as this season's must-have bag.

MCM’S VISION UNVEILED

The “From München To Mars” mission encapsulates MCM’s spirit of innovation. Alongside the Diamant 3D bag, other standout pieces in the collection — such as the sleek backpack in Cognac Visetos, visionary eyewear, and key ready-to-wear items in futuristic metallic silver and iconic Cognac Visetos — are designed to prepare you for an extraordinary journey.

The campaign features Matt Dillon, Zelda Adams, and Steph Shiu, narrating the story of the MCM AW24 collection alongside AI-generated imagery that seamlessly blends reality and creativity. Shot by Collier Schorr with creative direction by Katharina Korbjuhn, the campaign assembled a top-tier team for this mission, with direction by Rebekah Campbell and Cory Fraiman-Lott, styling by Thistle Brown, hair by Tsuki, and makeup by Jezz Hill.