Les Benjamins Launches its Latest Store in Dubai

Istanbul-based contemporary streetwear brand Les Benjamins has launched its latest flagship store in Dubai, solidifying its footprint in the UAE. At Dubai Mall, this is the brand’s third standalone retail outlet in the city. The new Les Benjamins Dubai Mall flagship epitomizes the brand’s evolving narrative, seamlessly blending Istanbul’s rich heritage with Dubai’s futuristic dynamism.

Spanning 108 square meters, the store draws inspiration from founder and creative director Bünyamin Aydın’s deep affinity for both Istanbul and Dubai. The design pays homage to Istanbul’s historical depth and Dubai’s innovative spirit. Stainless steel panels adorned with marble patterns reminiscent of Istanbul’s iconic Hagia Sophia reinterpret traditional motifs through contemporary materials, underscoring the fusion of diverse cultural influences.

Aydın’s vision of nostalgia and futurism comes to life in collaboration with renowned architect Dong-Ping Wong of Food New York. Together, they have curated an immersive retail environment that transcends conventional shopping experiences, integrating fashion, art, music, and architecture.

At the Dubai Mall flagship, visitors will have exclusive access to Les Benjamins’ SS24 Collection, ‘Kismet Voyage East to West,’ inspired by sailing. They can also explore the brand’s acclaimed Tennis drop and the newly unveiled Les Benjamins x Anuar Khalifi collection, a collaboration with the Spanish Moroccan artist that celebrates the Arab diaspora and immigration themes through fashion and art. The store will also feature the highly anticipated Hugo collaboration, slated for release in the upcoming fall season.

As Les Benjamins expands into new categories such as leather goods, women’s bags, eyewear, and perfumes, alongside collaborative items, the Dubai Mall flagship stands as a pivotal element in the brand’s vision for the next decade. Positioned as a global hub for fashion enthusiasts, artists, and architects alike, it aims to showcase regional narratives and identities through special projects, workshops, and engaging activations.

Situated at unit SD205 on the second floor of Dubai Mall, Les Benjamins’ new flagship invites visitors to experience a fusion of cultural heritage and futuristic design unlike any other.