LOEWE Perfumes’ Greenhouse Arrives at Al Ain Oasis

LOEWE Perfumes is bringing its immersive Greenhouse pop-up to Al Ain Oasis, Abu Dhabi, UAE a UNESCO World Heritage site, until February 9. Set within a traditional Victorian greenhouse, the experience merges the brand’s signature fragrances with a setting that pays homage to botanical origins and apothecaries, where plants were revered for their medicinal and therapeutic properties.

At the heart of the Greenhouse is LOEWE’s Botanical Rainbow, a collection that translates the natural world into multi-sensory experiences through colour, texture, and scent. Visitors will also encounter the Un Paseo por Madrid fragrances, an olfactory tribute to the brand’s birthplace, evoking the essence of the Spanish capital through botanical notes that capture its iconic locations.

LOEWE Home Scents takes a more singular approach, spotlighting the raw essence of nature with fragrances distilled from individual plants and elements. The collection spans scents such as Honeysuckle, Ivy, Tomato Leaves, and Orange Blossom, alongside the unexpected notes of Mushroom, Wasabi, Roasted Hazelnut, and Marihuana, designed to transport and transform any space through their pure olfactory impact.

Since launching its first fragrance in 1972, LOEWE Perfumes has continued to shape the world of scent under the direction of Spanish perfumer Nuria Cruelles. The Botanical Rainbow range embodies the brand’s commitment to nature, presenting fragrances in vibrant glass flasks designed for collecting and layering. Un Paseo por Madrid, meanwhile, extends this vision into a series of six unisex scents inspired by the city’s energy and history. The Home Scents collection further deepens LOEWE’s dedication to botanical storytelling, offering a range of candles, diffusers, and room sprays that bring the beauty of nature indoors.