Lacoste Presents the L003 Neo Shot
Lacoste unites with two icons of movement - choreographer Nicolas Huchard and dancer XiaoYi Liu - to celebrate creativity, energy, and the L003 Neo Shot. Taking the cultural pulse, Lacoste creates radical new forms. Its vision lands strong with the L003 Neo Shot, a bold model designed to spark confidence and creativity.
The L003 franchise cements Lacoste’s fusion of fashion, sport, and culture. What began as a concept shoe on the runway evolved across seasons. The L003 Neo Shot builds on this legacy, twisting running-inspired details into boundary-breaking forms. Lacoste launches the sneaker with a striking campaign starring Huchard and Liu, capturing the vitality of dance and the power of movement.
The L003 Neo Shot blends high-fashion creativity with sportswear innovation, twisting running codes into bold forms. The iconic crocodile symbolises confident motion. Key features include a breathable sandwich mesh upper, nubuck toe cap, shiny PU overlays, and a TPU crocodile. The EVA midsole and chunky rubber outsole enhance grip and cushioning, while the deco lace heel loop nods to the L003 franchise. Available in eight colours, including blazing green, iron grey, and shadow black, with standout shades like earth pink and sail grey, the sneaker retails for 130 euros at Lacoste channels and selected retailers.
Nicolas Huchard, known for collaborations with Lady Gaga and Madonna, designed an atmospheric campaign playing with light and fluidity. Paired with XiaoYi Liu, they showcase the sneaker in motion. The rotating stage, built from clay extracted from a tennis court, pays tribute to Lacoste’s heritage.
