Gucci Beauty Introduces Mascara Le Magnétisme for Bold Lashes

Gucci Beauty continues its journey into sensual storytelling with Gucci Mascara Le Magnétisme, a luxurious innovation designed to captivate. Featuring an exclusive brush and a high-performance formula, this mascara delivers dramatic volume and curl with a bold full-fan effect. Encased in a sleek black tube topped with Gucci’s signature ribbed gilded cap, it is as much a beauty essential as it is an object of desire.

The curved brush, designed with 247 bristles arranged across 10 rows, catches and curls lashes from root to tip. A blend of short and medium bristles ensures precise application and enhanced volume, even for the finest lashes.

Its formula amplifies lash volume by “up to 90% and locks in curl for up to 12 hours”, thanks to Eve Black—a rich blend of black and blue pigments that create an intense, smudge-resistant finish. Lightweight and buildable, the texture allows for seamless layering without clumping or flaking, making it ideal for both bold statements and everyday elegance.


Gucci Mascara Le Magnétisme is now available exclusively at Gucci Boutique Mall of Emirates and Sephora until April 16 then at all other Gucci make-up retailers starting April 17.

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